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Lesson Resources – Where Spam Comes From 

SPAM spam SPAM spam SPAM spam SPAM spam LOVELY SPAM, wonderful SPAM...

Posted 89 months ago by

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Lesson Resources – Greenwashing 

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an "environmental marketing firm" -- you tell us where they stand on this topic). The former is great for research; the latter has some interactive content. (more…)

Posted 90 months ago by

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Lesson Resources – House Party 

While this episode explores the possibilities of how "house party"-style advertising campaigns could be disrupted, it doesn't go into too much depth on what these sites are. Check out HouseParty or SheSpeaks for a closer look at agencies and companies using these strategies. Which kinds of companies seem most interested in marketing this way? Who …

Posted 90 months ago by

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Lesson Resources – Secondary Sexual Characteristics 

Many people tell us they don't really remember what a "secondary sexual characteristic" is, which makes this a little hard to understand. That link should refresh your students' memories. This is a good time to mention the Media Education Foundation, which also has great, longer-form, more serious videos about many of the topics …

Posted 90 months ago by

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Lesson Resources – Twittering With Blaine Cook 

Blaine Cook continues to think hard about future directions for social media. You can follow his thoughts at his blog or Twitter stream . We particularly liked his post Facebook Is My New Boatcar, a discussion of Facebook's privacy, interface, and applications which generated a lot of commentary in the community.

Posted 90 months ago by

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Lesson Resources – Selling You 

A resource we really love on this topic is the "The Product Is You" section of the New York Times Magazine's Murketing blog. The section contains many more examples of "selling" an audience to potential ad placers. Compare a few of them -- how are different audiences being talked about? What about them is being …

Posted 90 months ago by

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Lesson Resources – For Teh Lulz 

By the time you're reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode: Viacom's profit fell 70% in the last quarter of 2008; 525 magazines had gone out of business in 2008; 19 of …

Posted 90 months ago by

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Lesson Resources – Billboard Ads: Pay What You Owe Us! 

A number of advertising companies which dominate Times Square have websites you and your students can look at to think about how much the ads cost, exactly where they are located, and strategies for reaching Times Square visitors. Among these companies are Sherwood Outdoor, Spectacolor, and of course Van Wagner Communications. We actually did try …

Posted 90 months ago by

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Lesson Resources – Red Shirt Revue 

A few of the tropes we responded to in this episode were more abstract, and address how tropes are and should be used -- Tropes Are Tools and Lampshade Hanging. (more…)

Posted 90 months ago by

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Lesson Resources – TV Tropes 

For more information about the tropes we mentioned in this episode, and where they appear in different movies, shows, comics, and even books, check out their specific pages on TVTropes: The Other Darrin Soap Opera Rapid Aging Syndrome Reset Button Monster of the Week All Just A Dream ...And You Were There... Commercials I Hate …

Posted 90 months ago by

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Lesson Resources – Near and Far 

This episode discusses DEEP FOCUS. Orson Welles was a master of deep focus, and you can learn a little more about how he used it in Citizen Kane from this great viewer's companion written by film critic Roger Ebert. (more…)

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Lesson Resources – Evil Interfaces 

The idea for this talk came from a presentation Greg Conti gave at The Last HOPE (Hackers On Planet Earth) conference in 2008. That hourlong talk has more information than this less-than-ten-minute video, so you might check out the whole talk (that's an audio file) online, or, even better, pick up a copy of the …

Posted 90 months ago by

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Lesson Resources – Get Outta MySpace 

This episode was inspired by the chilling lecture "Privacy Is Dead, Get Over It" given by private investigator Steve Rambam at The Last HOPE (Hackers On Planet Earth) conference in 2008. An audio file of Rambam's three-hour lecture is available for free, but we highly recommend buying the DVD of the lecture, as it is …

Posted 90 months ago by

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Lesson Resources: What’s Fair Use? 

Copyright and fair use are complex and often depend on the details of the situation of use. As a result, Professor Grimmelmann insisted on not getting too specific; he didn't want to give bad legal advice. You can research the issues further with the following resources: ChillingEffects.org's FAQs about DMCA notices YouTube's DMCA takedown policy

Posted 90 months ago by

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Lesson Resources: Cootie Catcher 

The article which spawned this episode was from Advertising Age: "Nike's Phil Knight on Show Business vs. Shoe Business." You may have noticed we're a little annoyed by the word "interactive." OK, maybe more than a little. Here's why: "a lightswitch is interactive." (Greg Kostikyan, "I Have No Words & I Must Design.") (more…)

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Lesson Resources – Product Placement 

Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work. Here's a ton of articles …

Posted 90 months ago by

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Lesson Resources – The Poop on Working in TV; Product Placement 

At The Media Show, we want people to know more about the jobs which are really available, and attainable, in the media industries. Not the jobs they choose to show you on reality shows; not the high-profile producers you see in interviews or at the Oscars. Some of the jobs, like Bryan's, are really weird, …

Posted 90 months ago by

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Lesson Resources: Online Predators 

We're not just playing around in this episode: we checked our sources and did the math ourselves to be sure we were correctly representing the Help Delete Online Predators ads and their critics. You can check our sources too: Livescience has a great writeup and review of the reports on online predators which were initially …

Posted 90 months ago by

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Lesson Resources – My Hotness Is Pastede On Yey!  ☆

A LOT of research went into this episode -- which means we have a lot of additional resources to provide you for your lesson plan! Greg Apodaca, a professional graphics artist/photo retoucher, maintains an album on his site which we used in our episode (the before/after shots of the girl in the bikini). Sites like …

Posted 91 months ago by

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Lesson Resources: Introducing the Intern, Netiquette, What’s In A Flame  ☆

There are some unspoken rules of the Internet which ought to be spoken about more often. Our episodes about netiquette and chain mail try to explain why certain behaviors online which may seem harmless actually make using the Internet a lot more unpleasant for others. You may think chain letters are harmless fun -- who …

Posted 91 months ago by

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