Mask Image 1

Join Pressible, a link to sign up for Pressible

The Media Show

Contact | Feed RSS Icon

Teaching Media Literacy RSS Icon

49 posts
42 tags

Teaching Media Literacy – Viewing the final product 

Here's a slightly more in-depth video of the final day of our high school class than the overview video we produced as a report on the project. Just to give you a (less-edited!) sense of how running a class like this might go. This segment shows students viewing and reviewing the Coach Poppy ad. (more…)

Posted 84 months ago by

Post a comment.

Teaching Media Literacy – Staying focused on lesson goals 

In these video clips, Gus works with the class to develop a list of attributes of two types of videos (Yell and Sell and branded), then keeps them focused on those attributes in a storyboarding excercise a week later. At the end, she assesses how the lesson went. (more…)

Posted 84 months ago by

Post a comment.

Teaching Media Literacy – Technical Problems 

One of the biggest obstacles in teaching with technology can be the technology itself. In the two vignettes in this video, Gus recounts some struggles she and the students had with technology on one of the five days she and Skye spent testing out The Media Show with a Brooklyn high school class. (more…)

Posted 84 months ago by

Post a comment.

Lesson Resources – Where Spam Comes From 

SPAM spam SPAM spam SPAM spam SPAM spam LOVELY SPAM, wonderful SPAM...

Posted 85 months ago by

Post a comment.

Learning Video Production – Introduction 

Few people would disagree that learning video production requires a great deal of hands-on experience and time spent learning the craft from more experienced producers. It may not be the only thing a person needs to know to make video, but there's a reason why internships and PA work have long been a part of …

Posted 85 months ago by

Post a comment.

Teaching Media Literacy – Introduction 

In the spring of 2010, Gus and co-worker Skye MacLeod from the Gottesman Video Collective set out to a high school in Brooklyn to test out using the Yell and Sell episode as a tool for teaching media literacy and media production. Over the course of five weeks, meeting with the class one day a …

Posted 85 months ago by

Post a comment.

Teaching The Media Show: Vlog Day 4 

On the final day of the class, we screened the videos we had produced from students' storyboards and gave them a special surprise -- a video review from producers at the Gottesman Video Collective. This video shows that process, including students' reactions to our edits (they laughed hysterically about the JibJab-like introductions we animated using …

Posted 85 months ago by

2 Comment(s):

Lesson Resources – Greenwashing 

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an "environmental marketing firm" -- you tell us where they stand on this topic). The former is great for research; the latter has some interactive content. (more…)

Posted 85 months ago by

Post a comment.

Lesson Resources – House Party 

While this episode explores the possibilities of how "house party"-style advertising campaigns could be disrupted, it doesn't go into too much depth on what these sites are. Check out HouseParty or SheSpeaks for a closer look at agencies and companies using these strategies. Which kinds of companies seem most interested in marketing this way? Who …

Posted 85 months ago by

Post a comment.

Lesson Resources – Secondary Sexual Characteristics 

Many people tell us they don't really remember what a "secondary sexual characteristic" is, which makes this a little hard to understand. That link should refresh your students' memories. This is a good time to mention the Media Education Foundation, which also has great, longer-form, more serious videos about many of the topics …

Posted 85 months ago by

Post a comment.

Lesson Resources – Twittering With Blaine Cook 

Blaine Cook continues to think hard about future directions for social media. You can follow his thoughts at his blog or Twitter stream . We particularly liked his post Facebook Is My New Boatcar, a discussion of Facebook's privacy, interface, and applications which generated a lot of commentary in the community.

Posted 85 months ago by

Post a comment.

Lesson Resources – Selling You 

A resource we really love on this topic is the "The Product Is You" section of the New York Times Magazine's Murketing blog. The section contains many more examples of "selling" an audience to potential ad placers. Compare a few of them -- how are different audiences being talked about? What about them is being …

Posted 85 months ago by

Post a comment.

Lesson Resources – For Teh Lulz 

By the time you're reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode: Viacom's profit fell 70% in the last quarter of 2008; 525 magazines had gone out of business in 2008; 19 of …

Posted 85 months ago by

Post a comment.

Lesson Resources – Billboard Ads: Pay What You Owe Us! 

A number of advertising companies which dominate Times Square have websites you and your students can look at to think about how much the ads cost, exactly where they are located, and strategies for reaching Times Square visitors. Among these companies are Sherwood Outdoor, Spectacolor, and of course Van Wagner Communications. We actually did try …

Posted 85 months ago by

Post a comment.

Lesson Resources – Red Shirt Revue 

A few of the tropes we responded to in this episode were more abstract, and address how tropes are and should be used -- Tropes Are Tools and Lampshade Hanging. (more…)

Posted 85 months ago by

Post a comment.

Lesson Resources – TV Tropes 

For more information about the tropes we mentioned in this episode, and where they appear in different movies, shows, comics, and even books, check out their specific pages on TVTropes: The Other Darrin Soap Opera Rapid Aging Syndrome Reset Button Monster of the Week All Just A Dream ...And You Were There... Commercials I Hate …

Posted 85 months ago by

6 Comment(s):

Lesson Resources – Near and Far 

This episode discusses DEEP FOCUS. Orson Welles was a master of deep focus, and you can learn a little more about how he used it in Citizen Kane from this great viewer's companion written by film critic Roger Ebert. (more…)

Posted 85 months ago by

Post a comment.

Lesson Resources – Evil Interfaces 

The idea for this talk came from a presentation Greg Conti gave at The Last HOPE (Hackers On Planet Earth) conference in 2008. That hourlong talk has more information than this less-than-ten-minute video, so you might check out the whole talk (that's an audio file) online, or, even better, pick up a copy of the …

Posted 85 months ago by

Post a comment.

Teaching The Media Show: Vlog Day 1 

This video journal of day 1 of the class we taught in Brooklyn shows Gus introducing the episode, the project, and the expectations for the students. It shows students brainstorming how "yell and sell" and "branded" ads are different, and labels key themes which students brought up -- themes you may want to encourage students …

Posted 85 months ago by

2 Comment(s):

Lesson Resources – Get Outta MySpace 

This episode was inspired by the chilling lecture "Privacy Is Dead, Get Over It" given by private investigator Steve Rambam at The Last HOPE (Hackers On Planet Earth) conference in 2008. An audio file of Rambam's three-hour lecture is available for free, but we highly recommend buying the DVD of the lecture, as it is …

Posted 85 months ago by

Post a comment.