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11 posts
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Viral Video – Introduction 

What is "viral video"? It's a term people use a lot these days -- especially when they're waving their hands and trying to impress you into giving them your money. When The Media Show started out at AfterEd TV, the channel was calling itself a platform for "viral video." But our most-viewed videos only got …

Posted 99 months ago by

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One Year On: A Report  ☆

When The Media Show had been in production for about a year, AfterEd TV's managers asked me to write up a summary of the past year. This was what I wrote, covering production, publicity, and distribution. Note that our take on YouTube and deviantArt has changed in the year since. Look at the episodes before …

Posted 100 months ago by

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Viral video: Amplification 

As we've tried to get publicity for the show we've learned that 1) it's seriously hard to get a video to "go viral," and 2) each video spreads across the Internet in a different pattern. Our two most successful videos are the Online Predators and Evil Interfaces videos. They've been seen by the most people, …

Posted 100 months ago by

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Viral video: Which communities work? 

In the fall of 2009, Abby, Gus, and social networking intern Lindsay sat down to discuss outreach. We decided to follow a "watch where you are" strategy, trying to reach viewers where they were already viewing, sharing, critiquing, and remaking videos with their friends. But which communities would best support the kind of interaction we …

Posted 100 months ago by

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Viral video: Subscribers 

YouTube gives you a lot of different kinds of ways to relate to viewers and other YouTube users. You can be friends, subscribe, or just view. When you subscribe to a channel, that channel's videos show up in a "feed" along with other channels you subscribe to. It's almost like having your own TV channel …

Posted 100 months ago by

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Viral Video – Spikes and long tails 

In the introduction to the viral video part of this case study, we posed this question: Over how much time must views of a video be spread out if the video is to be considered "viral"? Over the years, views pile up. A few of ours are now at a couple of thousand views. The …

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Viral video: Titles and keywords 

Right now, keywords are the meat and potatoes of finding videos online. Search engines right now only keep track of written words online -- they cannot see patterns (like moving people, words, light and shadow, etc) in videos, like people can, and they're mostly not searching for patterns in sounds or pictures, either. Because search …

Posted 101 months ago by

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Viral video: Viral memes 

We tried a few strategies to get our videos more attention. Elsewhere we've talked about our short, funny "public service announcement" videos. The thinking with those was that people would want to send them to other people, and we'd get viewed that way. With a few other videos, we tried to be more "findable" instead …

Posted 101 months ago by

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Viral Video: The “Watch where you are” strategy 

In the fall of 2009, Abby, Gus, and social networking intern Lindsay sat down to discuss outreach strategies. One of the things we made clear is that we didn't want people to have to come to our website¬† We live in a scarce attention economy; everyone only has so much free attention apart from their …

Posted 101 months ago by

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Viral video: Things you could send Aunt Mabel 

Some Media Show episodes, like the Online Predators, Jingles All The Way, and Secondary Sexual Characteristics episodes, are pretty edgy. Edgy videos might get sent around among people who like that kind of thing, but the really successful viral videos are the ones which can be accepted by a general audience -- the ones you …

Posted 101 months ago by

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Viral video: A “Muppet Bump”?  ☆

On November 23, 2009, MuppetsStudio, a YouTube channel associated with the Jim Henson puppetry studio, posted a music video set to the Queen song Bohemian Rhapsody. It was a viral success. Blogs linked to it, people passed it around via Facebook and Twitter, and it got millions of views (over 12 million by the time …

Posted 103 months ago by

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