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081031 - Yell and Sell RSS Icon

14 posts
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Teaching Media Literacy – Viewing the final product 

Here's a slightly more in-depth video of the final day of our high school class than the overview video we produced as a report on the project. Just to give you a (less-edited!) sense of how running a class like this might go. This segment shows students viewing and reviewing the Coach Poppy ad. (more…)

Posted 89 months ago by

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Teaching Media Literacy – Staying focused on lesson goals 

In these video clips, Gus works with the class to develop a list of attributes of two types of videos (Yell and Sell and branded), then keeps them focused on those attributes in a storyboarding excercise a week later. At the end, she assesses how the lesson went. (more…)

Posted 89 months ago by

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Teaching Media Literacy – Introduction 

In the spring of 2010, Gus and co-worker Skye MacLeod from the Gottesman Video Collective set out to a high school in Brooklyn to test out using the Yell and Sell episode as a tool for teaching media literacy and media production. Over the course of five weeks, meeting with the class one day a …

Posted 89 months ago by

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Teaching The Media Show: Vlog Day 1 

This video journal of day 1 of the class we taught in Brooklyn shows Gus introducing the episode, the project, and the expectations for the students. It shows students brainstorming how "yell and sell" and "branded" ads are different, and labels key themes which students brought up -- themes you may want to encourage students …

Posted 90 months ago by

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Teaching The Media Show: Vlog Day 2/3 

This video journal of day 2 and day 3 of the class emphasizes what we thought was important for the short time we had, how rarely we'd been making it into the classroom (because of scheduling problems, it was every few weeks), and the number of days we had left. It also shows the #1 …

Posted 91 months ago by

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Teaching The Media Show: Group 3 “Yahoo!” Video 

This is the video produced by Group 3 at BIHS. (more…)

Posted 91 months ago by

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Teaching The Media Show: Group 2 “Tag In Your Eyes” Video 

This is the video produced by Group 2 at BIHS. (more…)

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Teaching The Media Show: Group 4 “Let’s Boulikar It!” Video 

This is the video produced by Group 4 at BIHS. (more…)

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Teaching The Media Show: Group 1 “Coach Poppy” Video 

This is the video produced by Group 1 at BIHS. (more…)

Posted 91 months ago by

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Teaching The Media Show: Producer Feedback 

The great strength of the Gottesman Video Collective is the way all new video producers learn through apprenticeships, or legitimate peripheral participation. A key part is feedback in production meetings. Our managing editors emphasize positive and constructive feedback. Feedback is frequently very detailed, ranging from "What did you do with the lighting there? I liked …

Posted 91 months ago by

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Script – Yell and Sell 

Here is an early draft of the script for the Yell and Sell episode. Compare it to what actually gets said in the episode. How is it different? Why do you think changes were made? SCRIPT 4: YELL AND SELL Weena: O hai, Internets! Erna: O hai! Weena: We're playing with ads. Erna: Yeah. Weena: …

Posted 91 months ago by

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Production: Faking a webcam  ☆

One of the original ideas for the show was that Weena and Erna would be filming it on their webcam, at least part of the time. In a bunch of early episodes -- the pilot, early responses, Yell and Sell, Hot Gossip, and the first version of the Snopes video -- there are sections with …

Posted 94 months ago by

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Viral video: A “Muppet Bump”?  ☆

On November 23, 2009, MuppetsStudio, a YouTube channel associated with the Jim Henson puppetry studio, posted a music video set to the Queen song Bohemian Rhapsody. It was a viral success. Blogs linked to it, people passed it around via Facebook and Twitter, and it got millions of views (over 12 million by the time …

Posted 94 months ago by

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Yell and Sell – The Media Show 

What happens when you try to sell a late-night-TV product like it was something fancy? Erna and Weena make their own ads about Head On and diamonds to see if changing advertising tactics changes how you feel about a product. SUBSCRIBE to hear about new episodes! Click the yellow "subscribe" button above. Join our …

Posted 106 months ago by

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