Mask Image 1

Join Pressible, a link to sign up for Pressible

The Media Show

Contact | Feed RSS Icon

Related Topics

Related Tags

media literacy RSS Icon

20 posts
28 categories

Content farms and SEO – The Media Show 

Ever feel like search engines keep turning up crummier and crummier results? Pages copied straight from Wikipedia, filled with extra keywords, lousy with links to pages that want to sell you something? Welcome to the world of content farms, where search engine optimization is king. We're pretty sure they're run by sock puppets being …

Posted 64 months ago by

Post a comment.

Stock Photos! – The Media Show 

Stocking is the new planking... like the Tumblr says. Erna and Weena re-create their favorite stock photos (or their favorite ones to hate). Join us in mocking the way advertisers stereotype people to sell products. Won't you? Music: Force of Spark!! by surasshu

Posted 64 months ago by

Post a comment.

Hollister Is A Cowtown – The Media Show 

Have you seen anyone walking around with a shirt that says "Hollister, CA" on it, or maybe a bag with a bunch of hunky shirtless dudes on it? Where do you think they come from? Must be someplace exciting if everyone's wearing it... Weena finds out where Hollister California really is, and gets really …

Posted 64 months ago by

Post a comment.

Teaching Media Literacy – Viewing the final product 

Here's a slightly more in-depth video of the final day of our high school class than the overview video we produced as a report on the project. Just to give you a (less-edited!) sense of how running a class like this might go. This segment shows students viewing and reviewing the Coach Poppy ad. (more…)

Posted 85 months ago by

Post a comment.

Teaching Media Literacy – Staying focused on lesson goals 

In these video clips, Gus works with the class to develop a list of attributes of two types of videos (Yell and Sell and branded), then keeps them focused on those attributes in a storyboarding excercise a week later. At the end, she assesses how the lesson went. (more…)

Posted 85 months ago by

Post a comment.

Teaching Media Literacy – Technical Problems 

One of the biggest obstacles in teaching with technology can be the technology itself. In the two vignettes in this video, Gus recounts some struggles she and the students had with technology on one of the five days she and Skye spent testing out The Media Show with a Brooklyn high school class. (more…)

Posted 85 months ago by

Post a comment.

Teaching Media Literacy – Introduction 

In the spring of 2010, Gus and co-worker Skye MacLeod from the Gottesman Video Collective set out to a high school in Brooklyn to test out using the Yell and Sell episode as a tool for teaching media literacy and media production. Over the course of five weeks, meeting with the class one day a …

Posted 85 months ago by

Post a comment.

Teaching The Media Show: Vlog Day 4 

On the final day of the class, we screened the videos we had produced from students' storyboards and gave them a special surprise -- a video review from producers at the Gottesman Video Collective. This video shows that process, including students' reactions to our edits (they laughed hysterically about the JibJab-like introductions we animated using …

Posted 86 months ago by

2 Comment(s):

Lesson Resources – Greenwashing 

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an "environmental marketing firm" -- you tell us where they stand on this topic). The former is great for research; the latter has some interactive content. (more…)

Posted 86 months ago by

Post a comment.

Lesson Resources – Secondary Sexual Characteristics 

Many people tell us they don't really remember what a "secondary sexual characteristic" is, which makes this a little hard to understand. That link should refresh your students' memories. This is a good time to mention the Media Education Foundation, which also has great, longer-form, more serious videos about many of the topics …

Posted 86 months ago by

Post a comment.

Lesson Resources – Selling You 

A resource we really love on this topic is the "The Product Is You" section of the New York Times Magazine's Murketing blog. The section contains many more examples of "selling" an audience to potential ad placers. Compare a few of them -- how are different audiences being talked about? What about them is being …

Posted 86 months ago by

Post a comment.

Lesson Resources – Billboard Ads: Pay What You Owe Us! 

A number of advertising companies which dominate Times Square have websites you and your students can look at to think about how much the ads cost, exactly where they are located, and strategies for reaching Times Square visitors. Among these companies are Sherwood Outdoor, Spectacolor, and of course Van Wagner Communications. We actually did try …

Posted 86 months ago by

Post a comment.

Lesson Resources – Near and Far 

This episode discusses DEEP FOCUS. Orson Welles was a master of deep focus, and you can learn a little more about how he used it in Citizen Kane from this great viewer's companion written by film critic Roger Ebert. (more…)

Posted 86 months ago by

Post a comment.

Teaching The Media Show: Vlog Day 1 

This video journal of day 1 of the class we taught in Brooklyn shows Gus introducing the episode, the project, and the expectations for the students. It shows students brainstorming how "yell and sell" and "branded" ads are different, and labels key themes which students brought up -- themes you may want to encourage students …

Posted 86 months ago by

2 Comment(s):

Lesson Resources – Get Outta MySpace 

This episode was inspired by the chilling lecture "Privacy Is Dead, Get Over It" given by private investigator Steve Rambam at The Last HOPE (Hackers On Planet Earth) conference in 2008. An audio file of Rambam's three-hour lecture is available for free, but we highly recommend buying the DVD of the lecture, as it is …

Posted 86 months ago by

Post a comment.

Teaching The Media Show: Vlog Day 2/3 

This video journal of day 2 and day 3 of the class emphasizes what we thought was important for the short time we had, how rarely we'd been making it into the classroom (because of scheduling problems, it was every few weeks), and the number of days we had left. It also shows the #1 …

Posted 87 months ago by

2 Comment(s):

Lesson Resources – Ads On Tests 

The original article about a teacher who placed ads on his tests to help pay for classroom expenses can be found on CNN, and the NBC video we used is also still online. But he's not the only one! Do a search for "ads on tests" and you'll find that a number of other teachers …

Posted 87 months ago by

Post a comment.

Lesson Resources – Hot Gossip  ☆

There was a sort of reverse psychology to the bad reviews Gossip Girl got, and the people promoting the show knew it. The article in that link talks about the ad campaign for the show which we showed in the episode. Initially, we wanted to include advertiser Martin Lindstrom's observations about how "realistic" details like …

Posted 87 months ago by

Post a comment.

Lesson Resources – Real American Girls and Response 

If you're bothered by the way American Girls dolls or other dolls sell a particular idea of girlhood, you might look for the book Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes. We also like this parody of boys' toy ads which makes action figures out of the literary Brontë sisters. (more…)

Posted 87 months ago by

Post a comment.

Lesson Resources – Pilot 

While most of the resources in this case study are intended to help you train students, the resources listed below aim to help you think about what is important when you teach media literacy. They can also help your students think about their own perspectives on the media. When we talk about media literacy, questions …

Posted 87 months ago by

Post a comment.

Recent Comments on media literacy