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Content farms and SEO – The Media Show 

Ever feel like search engines keep turning up crummier and crummier results? Pages copied straight from Wikipedia, filled with extra keywords, lousy with links to pages that want to sell you something? Welcome to the world of content farms, where search engine optimization is king. We're pretty sure they're run by sock puppets being …

Posted 68 months ago by

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What is Language Localization? – The Media Show 

#487 in The Media Show's ongoing series about weird media jobs you've never heard of. We bring you these interviews for a few reasons: First, because people who understand what goes into making the media are smarter consumers of media. Second, because many kids who want to go into the media don't know about …

Posted 68 months ago by

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Introducing Puppetleaks! – The Media Show 

Do you know anyone working in the ad industry who's been asked by their bosses to do something that just ain't right? We'd like to talk to them. Introducing Puppetleaks, a new segment on The Media Show about sketchy decisions that Madison Avenue makes every day. Join us!

Posted 68 months ago by

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Lesson Resources – Selling You 

A resource we really love on this topic is the "The Product Is You" section of the New York Times Magazine's Murketing blog. The section contains many more examples of "selling" an audience to potential ad placers. Compare a few of them -- how are different audiences being talked about? What about them is being …

Posted 90 months ago by

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Lesson Resources – For Teh Lulz 

By the time you're reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode: Viacom's profit fell 70% in the last quarter of 2008; 525 magazines had gone out of business in 2008; 19 of …

Posted 90 months ago by

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Lesson Resources – Billboard Ads: Pay What You Owe Us! 

A number of advertising companies which dominate Times Square have websites you and your students can look at to think about how much the ads cost, exactly where they are located, and strategies for reaching Times Square visitors. Among these companies are Sherwood Outdoor, Spectacolor, and of course Van Wagner Communications. We actually did try …

Posted 90 months ago by

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Lesson Resources – Product Placement 

Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work. Here's a ton of articles …

Posted 90 months ago by

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Lesson Resources – The Poop on Working in TV; Product Placement 

At The Media Show, we want people to know more about the jobs which are really available, and attainable, in the media industries. Not the jobs they choose to show you on reality shows; not the high-profile producers you see in interviews or at the Oscars. Some of the jobs, like Bryan's, are really weird, …

Posted 90 months ago by

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Lesson Resources – Hot Gossip  ☆

There was a sort of reverse psychology to the bad reviews Gossip Girl got, and the people promoting the show knew it. The article in that link talks about the ad campaign for the show which we showed in the episode. Initially, we wanted to include advertiser Martin Lindstrom's observations about how "realistic" details like …

Posted 91 months ago by

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For Teh Lulz – Teh Media Show 

Apologies. Episode is not so lulzy, akshuly. But, you know... we have existential crises. Follow us where you're most comfortable! YouTube: click the yellow "subscribe" button NEW! Look for our back episodes as a weekly iTunes video podcast! Or as a standard RSS feed weekly video podcast! Facebook sneak-peeks and discussion: Blip.tv: LiveJournal community …

Posted 92 months ago by

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