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What is Language Localization? – The Media Show 

#487 in The Media Show's ongoing series about weird media jobs you've never heard of. We bring you these interviews for a few reasons: First, because people who understand what goes into making the media are smarter consumers of media. Second, because many kids who want to go into the media don't know about …

Posted 64 months ago by

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Viewer Response! Tags and Furries 2.0 – The Media Show 

We respond to your questions! Hot gossip -- Weena's relationship to the furry community. Why we use particular tags for the show. And we talk about a dozen Web 2.0 sites you've never heard of because they don't exist. Yet.

Posted 64 months ago by

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Viral video: Which communities work? 

In the fall of 2009, Abby, Gus, and social networking intern Lindsay sat down to discuss outreach. We decided to follow a "watch where you are" strategy, trying to reach viewers where they were already viewing, sharing, critiquing, and remaking videos with their friends. But which communities would best support the kind of interaction we …

Posted 87 months ago by

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Viral video: Subscribers 

YouTube gives you a lot of different kinds of ways to relate to viewers and other YouTube users. You can be friends, subscribe, or just view. When you subscribe to a channel, that channel's videos show up in a "feed" along with other channels you subscribe to. It's almost like having your own TV channel …

Posted 87 months ago by

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Viral Video – Spikes and long tails 

In the introduction to the viral video part of this case study, we posed this question: Over how much time must views of a video be spread out if the video is to be considered "viral"? Over the years, views pile up. A few of ours are now at a couple of thousand views. The …

Posted 87 months ago by

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Viral video: Viral memes 

We tried a few strategies to get our videos more attention. Elsewhere we've talked about our short, funny "public service announcement" videos. The thinking with those was that people would want to send them to other people, and we'd get viewed that way. With a few other videos, we tried to be more "findable" instead …

Posted 88 months ago by

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Viral Video: The “Watch where you are” strategy 

In the fall of 2009, Abby, Gus, and social networking intern Lindsay sat down to discuss outreach strategies. One of the things we made clear is that we didn't want people to have to come to our website¬† We live in a scarce attention economy; everyone only has so much free attention apart from their …

Posted 88 months ago by

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Viral video: Things you could send Aunt Mabel 

Some Media Show episodes, like the Online Predators, Jingles All The Way, and Secondary Sexual Characteristics episodes, are pretty edgy. Edgy videos might get sent around among people who like that kind of thing, but the really successful viral videos are the ones which can be accepted by a general audience -- the ones you …

Posted 88 months ago by

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