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Content farms and SEO – The Media Show 

Ever feel like search engines keep turning up crummier and crummier results? Pages copied straight from Wikipedia, filled with extra keywords, lousy with links to pages that want to sell you something? Welcome to the world of content farms, where search engine optimization is king. We're pretty sure they're run by sock puppets being …

Posted 68 months ago by

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Stock Photos! – The Media Show 

Stocking is the new planking... like the Tumblr says. Erna and Weena re-create their favorite stock photos (or their favorite ones to hate). Join us in mocking the way advertisers stereotype people to sell products. Won't you? Music: Force of Spark!! by surasshu

Posted 68 months ago by

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Introducing Puppetleaks! – The Media Show 

Do you know anyone working in the ad industry who's been asked by their bosses to do something that just ain't right? We'd like to talk to them. Introducing Puppetleaks, a new segment on The Media Show about sketchy decisions that Madison Avenue makes every day. Join us!

Posted 68 months ago by

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Hollister Is A Cowtown – The Media Show 

Have you seen anyone walking around with a shirt that says "Hollister, CA" on it, or maybe a bag with a bunch of hunky shirtless dudes on it? Where do you think they come from? Must be someplace exciting if everyone's wearing it... Weena finds out where Hollister California really is, and gets really …

Posted 68 months ago by

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Smells Like Old Spice – The Media Show 

Erna and Weena want to be the man your man could smell like. Is the Old Spice Guy ad campaign actually working? Music: 1989 by Sylcmyk and Trololo Chiptune Cover by Robinerd

Posted 68 months ago by

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Teaching Media Literacy – Viewing the final product 

Here's a slightly more in-depth video of the final day of our high school class than the overview video we produced as a report on the project. Just to give you a (less-edited!) sense of how running a class like this might go. This segment shows students viewing and reviewing the Coach Poppy ad. (more…)

Posted 89 months ago by

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Teaching Media Literacy – Staying focused on lesson goals 

In these video clips, Gus works with the class to develop a list of attributes of two types of videos (Yell and Sell and branded), then keeps them focused on those attributes in a storyboarding excercise a week later. At the end, she assesses how the lesson went. (more…)

Posted 89 months ago by

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Lesson Resources – Greenwashing 

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an "environmental marketing firm" -- you tell us where they stand on this topic). The former is great for research; the latter has some interactive content. (more…)

Posted 90 months ago by

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Lesson Resources – House Party 

While this episode explores the possibilities of how "house party"-style advertising campaigns could be disrupted, it doesn't go into too much depth on what these sites are. Check out HouseParty or SheSpeaks for a closer look at agencies and companies using these strategies. Which kinds of companies seem most interested in marketing this way? Who …

Posted 90 months ago by

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Lesson Resources – Secondary Sexual Characteristics 

Many people tell us they don't really remember what a "secondary sexual characteristic" is, which makes this a little hard to understand. That link should refresh your students' memories. This is a good time to mention the Media Education Foundation, which also has great, longer-form, more serious videos about many of the topics …

Posted 90 months ago by

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Lesson Resources – Selling You 

A resource we really love on this topic is the "The Product Is You" section of the New York Times Magazine's Murketing blog. The section contains many more examples of "selling" an audience to potential ad placers. Compare a few of them -- how are different audiences being talked about? What about them is being …

Posted 90 months ago by

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Lesson Resources – For Teh Lulz 

By the time you're reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode: Viacom's profit fell 70% in the last quarter of 2008; 525 magazines had gone out of business in 2008; 19 of …

Posted 90 months ago by

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Lesson Resources – Billboard Ads: Pay What You Owe Us! 

A number of advertising companies which dominate Times Square have websites you and your students can look at to think about how much the ads cost, exactly where they are located, and strategies for reaching Times Square visitors. Among these companies are Sherwood Outdoor, Spectacolor, and of course Van Wagner Communications. We actually did try …

Posted 90 months ago by

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Lesson Resources: Cootie Catcher 

The article which spawned this episode was from Advertising Age: "Nike's Phil Knight on Show Business vs. Shoe Business." You may have noticed we're a little annoyed by the word "interactive." OK, maybe more than a little. Here's why: "a lightswitch is interactive." (Greg Kostikyan, "I Have No Words & I Must Design.") (more…)

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Lesson Resources – Product Placement 

Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work. Here's a ton of articles …

Posted 90 months ago by

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Lesson Resources – My Hotness Is Pastede On Yey!  ☆

A LOT of research went into this episode -- which means we have a lot of additional resources to provide you for your lesson plan! Greg Apodaca, a professional graphics artist/photo retoucher, maintains an album on his site which we used in our episode (the before/after shots of the girl in the bikini). Sites like …

Posted 91 months ago by

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Teaching The Media Show: Group 3 “Yahoo!” Video 

This is the video produced by Group 3 at BIHS. (more…)

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Teaching The Media Show: Group 2 “Tag In Your Eyes” Video 

This is the video produced by Group 2 at BIHS. (more…)

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Teaching The Media Show: Group 4 “Let’s Boulikar It!” Video 

This is the video produced by Group 4 at BIHS. (more…)

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Teaching The Media Show: Group 1 “Coach Poppy” Video 

This is the video produced by Group 1 at BIHS. (more…)

Posted 91 months ago by

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