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Viral Video – Introduction 

What is "viral video"? It's a term people use a lot these days -- especially when they're waving their hands and trying to impress you into giving them your money. When The Media Show started out at AfterEd TV, the channel was calling itself a platform for "viral video." But our most-viewed videos only got …

Posted 86 months ago by

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Storyboard – Where Spam Comes From  ☆

This is the half-finished storyboard from the Where Spam Comes From episode. Once again, an episode that was going to rely heavily on specific camera angles for a good effect. (more…)

Posted 87 months ago by

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Rough cut – My First Fursuit Video 

This is a rough cut of the episode where Weena tries on the fursuit she's made for the first time. What differences can you find between this cut and the final version? How does the meaning of the episode seem to change between the two edits of this episode? Why do you think we made …

Posted 87 months ago by

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Lost Episode – For Teh Lulz, Take 1 

We shot For Teh Lulz three times before we had a version we thought was worth airing. Even though it was short, it was incredibly difficult to shoot. Weena's long monologue had to be captured in a single take. That was hard not only because it's hard to hold up a puppet for a long …

Posted 87 months ago by

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Teaching The Media Show: Vlog Day 4 

On the final day of the class, we screened the videos we had produced from students' storyboards and gave them a special surprise -- a video review from producers at the Gottesman Video Collective. This video shows that process, including students' reactions to our edits (they laughed hysterically about the JibJab-like introductions we animated using …

Posted 87 months ago by

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Lesson Resources – Greenwashing 

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an "environmental marketing firm" -- you tell us where they stand on this topic). The former is great for research; the latter has some interactive content. (more…)

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Lesson Resources – House Party 

While this episode explores the possibilities of how "house party"-style advertising campaigns could be disrupted, it doesn't go into too much depth on what these sites are. Check out HouseParty or SheSpeaks for a closer look at agencies and companies using these strategies. Which kinds of companies seem most interested in marketing this way? Who …

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Lesson Resources – Secondary Sexual Characteristics 

Many people tell us they don't really remember what a "secondary sexual characteristic" is, which makes this a little hard to understand. That link should refresh your students' memories. This is a good time to mention the Media Education Foundation, which also has great, longer-form, more serious videos about many of the topics …

Posted 87 months ago by

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Lesson Resources – Twittering With Blaine Cook 

Blaine Cook continues to think hard about future directions for social media. You can follow his thoughts at his blog or Twitter stream . We particularly liked his post Facebook Is My New Boatcar, a discussion of Facebook's privacy, interface, and applications which generated a lot of commentary in the community.

Posted 87 months ago by

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Lesson Resources – Selling You 

A resource we really love on this topic is the "The Product Is You" section of the New York Times Magazine's Murketing blog. The section contains many more examples of "selling" an audience to potential ad placers. Compare a few of them -- how are different audiences being talked about? What about them is being …

Posted 87 months ago by

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Lesson Resources – For Teh Lulz 

By the time you're reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode: Viacom's profit fell 70% in the last quarter of 2008; 525 magazines had gone out of business in 2008; 19 of …

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Script – House Party 

There are times when we use storyboards to plan an episode, but there are times when we don't need to plan every shot quite so carefully, or we can't plan. At those other times, we've taken to to writing up a three-column page which indicates what we'll see on screen (sometimes including screen shots or …

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Lesson Resources – Billboard Ads: Pay What You Owe Us! 

A number of advertising companies which dominate Times Square have websites you and your students can look at to think about how much the ads cost, exactly where they are located, and strategies for reaching Times Square visitors. Among these companies are Sherwood Outdoor, Spectacolor, and of course Van Wagner Communications. We actually did try …

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Lesson Resources – Red Shirt Revue 

A few of the tropes we responded to in this episode were more abstract, and address how tropes are and should be used -- Tropes Are Tools and Lampshade Hanging. (more…)

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Lesson Resources – TV Tropes 

For more information about the tropes we mentioned in this episode, and where they appear in different movies, shows, comics, and even books, check out their specific pages on TVTropes: The Other Darrin Soap Opera Rapid Aging Syndrome Reset Button Monster of the Week All Just A Dream ...And You Were There... Commercials I Hate …

Posted 87 months ago by

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Lesson Resources – Near and Far 

This episode discusses DEEP FOCUS. Orson Welles was a master of deep focus, and you can learn a little more about how he used it in Citizen Kane from this great viewer's companion written by film critic Roger Ebert. (more…)

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Lesson Resources – Evil Interfaces 

The idea for this talk came from a presentation Greg Conti gave at The Last HOPE (Hackers On Planet Earth) conference in 2008. That hourlong talk has more information than this less-than-ten-minute video, so you might check out the whole talk (that's an audio file) online, or, even better, pick up a copy of the …

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Where Spam Comes From – The Media Show 

Erna and Weena find out the hard way where spam email comes from when the Intern posts their email address all over the web.

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Lost Episode – N0M Greenscreen Challenge 

At long last, here is the episode about the National 0rganization for Marriage's "Gathering Storm" ad, which YouTube took down. We discuss this episode, and why it was taken down, in our What's Fair Use? episode. (more…)

Posted 87 months ago by

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Teaching The Media Show: Vlog Day 1 

This video journal of day 1 of the class we taught in Brooklyn shows Gus introducing the episode, the project, and the expectations for the students. It shows students brainstorming how "yell and sell" and "branded" ads are different, and labels key themes which students brought up -- themes you may want to encourage students …

Posted 87 months ago by

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