Lesson Resources – Product Placement

Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work.

Here’s a ton of articles and other resources about product placement. If the links don’t show you a whole article, try doing a search for the title at your local library using LexisNexus or a similar resource.

On Ford’s sponsorship of American Idol (also covered by the House Party episode, as they sponsored a House Party):

How advertisers are coping with the TiVo era:

Other examples of product placement:

Also see the lesson resource about media jobs for another take on this episode.