Lesson Resources – Greenwashing

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an “environmental marketing firm” — you tell us where they stand on this topic). The former is great for research; the latter has some interactive content.

For some examples of how advertisers talk about portraying environmental issues, see Brandweek’s article Gen Y’s Fave: Whole Foods or this Advertising Age video where an industry speaker discusses how Audi made much of their use of diesel to make themselves look greener, and how advertisers rode the Obama “change” wave.