Lesson Resources – For Teh Lulz

By the time you’re reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode:


To wit: if you think that traditional media are just going to continue being as profitable as they have been, and will keep being produced as they always have, you may not have been paying close enough attention.

If you’d like to know what’s going on this year, we recommend reading Crain’s New York Business, Advertising Age, or other media industry publications to get in-depth news on trends in specific industries.

The flipside of all this change is what is happening on the Internet — where much of the ad money which once went to magazines is now going. One columnist at AdAge posed the question, “Would surfers pay to have their favorite sites ad-free?” His answer? Not really. Meanwhile, as we mentioned in the episode, click-through rates on online ads are historically quite small and appear to be dropping as well.

Finally, you may be wondering what it means to do it for the lulz. Now you know, and knowing makes you half a superstar!