Before and After: Snopes ☆

There were a few videos we shot more than once. For instance, we made two versions of the Snopes Before You Send episode.

We improvised the first version, without a script. It turned out ok, but we thought it was an important enough message that we decided to do it again, with a better script and higher production values. The second time, it appeared as part of our series of “public service announcements,” which we hoped viewers would forward around to their friends and family.

What are the differences you notice in the production values between the first and second episode? Do you think the changes were effective? Make a note of particular visual elements to make your case. How do you think the changes to the script affected the message?