Teaching Media Literacy - Viewing the final product
19 months ago
Teaching Media Literacy - Staying focused on lesson goals
19 months ago
Teaching Media Literacy - Introduction
19 months ago
Teaching The Media Show: Vlog Day 1
19 months ago
Teaching The Media Show: Vlog Day 2/3
20 months ago
Teaching Media Literacy - Viewing the final product
19 months ago
Teaching Media Literacy - Staying focused on lesson goals
19 months ago
Teaching Media Literacy - Technical Problems
19 months ago
Teaching The Media Show: Vlog Day 4
19 months ago
Teaching The Media Show: Vlog Day 1
19 months ago
Teaching Media Literacy - Viewing the final product
19 months ago
Teaching Media Literacy - Technical Problems
19 months ago
Production meetings at the Gottesman Video Collective
19 months ago
Script - House Party
19 months ago
One Year On: A Report
20 months ago
Teaching Media Literacy - Viewing the final product
19 months ago
Teaching Media Literacy - Viewing the final product
19 months ago
Teaching Media Literacy - Viewing the final product
19 months ago
Here’s a slightly more in-depth video of the final day of our high school class than the overview video we produced as a report on the project. Just to give you a (less-edited!) sense of how running a class like this might go. This segment shows students viewing and reviewing the Coach Poppy ad.
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In these video clips, Gus works with the class to develop a list of attributes of two types of videos (Yell and Sell and branded), then keeps them focused on those attributes in a storyboarding excercise a week later. At the end, she assesses how the lesson went. (more...)
One of the biggest obstacles in teaching with technology can be the technology itself. In the two vignettes in this video, Gus recounts some struggles she and the students had with technology on one of the five days she and Skye spent testing out The Media Show with a Brooklyn high school class. (more...)
We came up with the idea for the Where Spam Comes From episode in late 2008 or early 2009, and building the spider marionette took at least a year! Mostly because other episodes kept getting in the way, and we had to put it off. Fortunately, the topic is pretty timeless, as far as the …
Production meetings are central to our video-making process at GVC. Without them, many of us we wouldn't know half as much about video production as we do! These Monday morning meetings are a time to talk about the videos published the previous week, discuss what worked and what didn't, share tips on how to do …
Few people would disagree that learning video production requires a great deal of hands-on experience and time spent learning the craft from more experienced producers. It may not be the only thing a person needs to know to make video, but there's a reason why internships and PA work have long been a part of …
In the spring of 2010, Gus and co-worker Skye MacLeod from the Gottesman Video Collective set out to a high school in Brooklyn to test out using the Yell and Sell episode as a tool for teaching media literacy and media production. Over the course of five weeks, meeting with the class one day a …
What is "viral video"? It's a term people use a lot these days -- especially when they're waving their hands and trying to impress you into giving them your money. When The Media Show started out at AfterEd TV, the channel was calling itself a platform for "viral video." But our most-viewed videos only got …
This is the half-finished storyboard from the Where Spam Comes From episode. Once again, an episode that was going to rely heavily on specific camera angles for a good effect. (more...)
This is a rough cut of the episode where Weena tries on the fursuit she's made for the first time. What differences can you find between this cut and the final version? How does the meaning of the episode seem to change between the two edits of this episode? Why do you think we made …
We shot For Teh Lulz three times before we had a version we thought was worth airing. Even though it was short, it was incredibly difficult to shoot. Weena's long monologue had to be captured in a single take. That was hard not only because it's hard to hold up a puppet for a long …
On the final day of the class, we screened the videos we had produced from students' storyboards and gave them a special surprise -- a video review from producers at the Gottesman Video Collective. This video shows that process, including students' reactions to our edits (they laughed hysterically about the JibJab-like introductions we animated using …
This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an "environmental marketing firm" -- you tell us where they stand on this topic). The former is great for research; the latter has some interactive content. (more...)
While this episode explores the possibilities of how "house party"-style advertising campaigns could be disrupted, it doesn't go into too much depth on what these sites are. Check out HouseParty or SheSpeaks for a closer look at agencies and companies using these strategies. Which kinds of companies seem most interested in marketing this way? Who …
Many people tell us they don't really remember what a "secondary sexual characteristic" is, which makes this a little hard to understand. That link should refresh your students' memories. This is a good time to mention the Media Education Foundation, which also has great, longer-form, more serious videos about many of the topics …
Blaine Cook continues to think hard about future directions for social media. You can follow his thoughts at his blog or Twitter stream . We particularly liked his post Facebook Is My New Boatcar, a discussion of Facebook's privacy, interface, and applications which generated a lot of commentary in the community.
A resource we really love on this topic is the "The Product Is You" section of the New York Times Magazine's Murketing blog. The section contains many more examples of "selling" an audience to potential ad placers. Compare a few of them -- how are different audiences being talked about? What about them is being …
By the time you're reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode: Viacom's profit fell 70% in the last quarter of 2008; 525 magazines had gone out of business in 2008; 19 of …
There are times when we use storyboards to plan an episode, but there are times when we don't need to plan every shot quite so carefully, or we can't plan. At those other times, we've taken to to writing up a three-column page which indicates what we'll see on screen (sometimes including screen shots or …
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